Hey, Quick Question: Why Are So Many Gen-Z Influencers and Celebrities Getting Into Fragrance Right Now?


Welcome to our column, “hey quick question,” where we investigate seemingly random happenings in the fashion and beauty industries. Enjoy!

The ’90s and 2000s are back, baby, and it definitely smells like teen spirit. Gen Zers can’t stop resuscitating the era’s trends, much to the dismay of millennials who remain aghast that their Juicy Couture sweatsuit is technically considered “vintage.”

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