Published: August 11, 2022
FALL Uses AI Tech to Remove Some Foul Language From the Movie
By Movieguide® Contributor
Producers of the upcoming action movie, FALL, recently revealed that they used AI technology to remove over 30 F-word expletives from the movie, bumping it’s rating down to PG-13.
The movie was originally released independently, but Lionsgate recently picked it up for a wide theatrical release.
“When we were filming the movie, we didn’t know if we were R or if we were PG-13, so I said the F-word so many times,” one of the film’s stars Virginia Gardner said. “I think [director Scott Mann] wanted to kill me in post when we were trying to get a PG-13 rating.”
The movie partnered with Flawless, a company that specializes in using AI tech to dub movies in different languages, in order to remove the F-words.
“For a movie like this, we can’t reshoot it. We’re not a big tentpole… we don’t have the resources, we don’t have the time, more than anything else,” director Scott Mann explained. “What really saved this movie and brought it into a wider audience was technology.”
Movieguide®’s review of FALL reads:
FALL is a harrowing adventure movie about two women climbers. Becky is mourning her husband, Dan’s, accidental climbing death a year earlier. Her father tries to help, but he just drives her away. Shiloh Hunter, who was climbing with Becky and Dan that day, contacts Becky. A daredevil climber and gregarious podcast host, Hunter challenges Becky into coming with her on a daring 2,000-foot climb on an abandoned, isolated TV tower in the California desert. However, when they reach the top, the external ladder totally gives way. They’re too high to use their cellphones to ring for help. They must find another way down, or die trying.
FALL is a scary, riveting adventure movie. The plot is well-constructed, and the tension mounts throughout the movie. FALL has a strong moral worldview. It promotes friendship, helping others in need, marriage, and strong caring fathers. The relationship between Becky and her father comes to a very heartfelt conclusion. FALL is marred, however, by too many obscenities and profanities. So, MOVIEGUIDE® advises extreme caution. Also, sensitive moviegoers may find parts of the movie too scary.
Movieguide® has proven time and again that the more F-bombs in a movie, the more money it will lose at the box office. By removing a significant portion of the movie’s expletives, Lionsgate hopes to increase its revenue.